Max Chocolatier presents
Create a Little Christmas Magic
What if your praline became part of Advent 2027?
This Christmas, we’re inviting you to dream up a creation of your own. Share your idea for a chance to craft a praline alongside our chocolatiers and see it become part of our Advent Calendar 2027.
Create your pralineAdvent 2027 · Lucerne
Made by hand in our Lucerne atelier
01 / An invitation
Your idea. Our craft.
A place at the table where imagination becomes flavour.
One customer will have the rare opportunity to step inside our creative process — working alongside our chocolatiers to shape an original praline for the Max Advent Calendar 2027.
Begin with a flavour, a memory, or a feeling. No chocolate-making experience is needed; only an idea you would love to share.
02 / The journey
How it works
From a spark of an idea to a place in the Advent Calendar 2027.
- 01
Imagine
Dream up a praline and share your flavour idea.
- 02
Discover
Our chocolatiers review the submissions and select three finalists.
- 03
Decide
Our Instagram community votes for the creation they’d love to experience.
- 04
Create
The winner visits our atelier to bring their idea to life.
Open exclusively to eligible customers who purchased the Max Advent Calendar 2026.
03 / Your creation
The first ingredient is an idea
Create your praline.
Take your time. Tell us what it tastes like, and the story that makes it yours.